# South Korean K-beauty export expansion

> Live situation record from CLSTR: https://clstr.news/situations/south-korean-k-beauty-export-expansion
> Updated: 2026-10-25T06:57:44.000Z. Sources: 2. Developments: 2.

South Korean beauty enterprises are increasingly targeting international markets through specialized trade exhibitions. In early October, six companies from Gyeongsan secured $805,000 in export contracts during the Beautyexpo & Cosmobeauté Malaysia in Kuala Lumpur, following approximately $3.2 million in export consultations. The initiative sought to use the Malaysian market as a gateway to Southeast Asia.

Later in the month, the Osong Cosmetics & Beauty Expo in Cheongju reported significant growth, featuring 254 companies. The event facilitated $96.95 million in contract negotiations and $269.82 million in export consultation performance, marking a 14.3% increase from the previous year. The expo also saw an increase in international involvement, with foreign company participation rising to 25 companies as the region aims to transition from a production hub into a global export leader.

## Timeline

### 2026-10-25: Osong Cosmetics & Beauty Expo focuses on K-beauty exports

The 2026 Osong Cosmetics & Beauty Expo in Cheongju saw record participation from 254 companies, generating $269.82 million in export consultations to boost K-beauty's global presence.

2 sources. https://clstr.news/cluster/osong-cosmetics-beauty-expo-focuses-on-k-beauty-exports

### 2026-10-06: Gyeongsan beauty companies secure $805,000 in Malaysian export contracts

Six beauty companies from Gyeongsan, South Korea, secured $805,000 in export contracts at the Malaysia Beauty Expo, following $3.2 million in total export consultations.

2 sources. https://clstr.news/cluster/gyeongsan-beauty-companies-secure-805000-in-malaysian-export-contracts

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Cite as: South Korean K-beauty export expansion. CLSTR, https://clstr.news/situations/south-korean-k-beauty-export-expansion