# South Korean non-alcoholic beverage catering trends

> Live situation record from CLSTR: https://clstr.news/situations/south-korean-non-alcoholic-beverage-catering-trends
> Updated: 2026-09-27T21:48:30.000Z. Sources: 4. Developments: 2.

In South Korea, major catering and food service providers are increasing their non-alcoholic beer offerings within corporate, institutional, and military dining facilities. 

Companies such as Hyundai Green Food reported a 32% increase in non-alcoholic beer provision between January and August compared to the previous year. Other firms, including CJ Freshway and Samsung Welstory, have also seen growth or implemented large-scale promotions, often pairing these beverages with special menus during major sporting events. 

Industry experts attribute this shift to the ‘Healthy Pleasure’ trend, where consumers aim to manage their health without sacrificing enjoyment. While currently utilized primarily as a specialty item for events or festivals, the trend is expected to persist as companies seek to differentiate their dining services.

## Timeline

### 2026-09-27: South Korean catering firms see rise in non-alcoholic beer offerings

South Korean catering companies are seeing a rise in non-alcoholic beer consumption in cafeterias, driven by the ‘Healthy Pleasure’ trend and special event pairings.

2 sources. https://clstr.news/cluster/south-korean-catering-firms-see-rise-in-non-alcoholic-beer-offerings

### 2026-09-20: Non-alcoholic beverage trends rise with sparkling tea and alcohol-free options

Consumers are increasingly turning to non-alcoholic alternatives like sparkling tea and alcohol-free beer, though experts warn of high sugar and calorie content in many substitutes.

2 sources. https://clstr.news/cluster/non-alcoholic-beverage-trends-rise-with-sparkling-tea-and-alcohol-free-options

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Cite as: South Korean non-alcoholic beverage catering trends. CLSTR, https://clstr.news/situations/south-korean-non-alcoholic-beverage-catering-trends