# South Korean retail autumn sales and festivals

> Situation record from CLSTR: https://clstr.news/situations/south-korean-retail-autumn-sales-and-festivals
> Updated: 2026-10-05T23:51:44.000Z. Sources: 5. Developments: 2.

Major South Korean retailers have initiated large-scale autumn promotional events. In late September, the country’s three primary department store chains—Lotte, Shinsegae, and Hyundai—announced autumn sales beginning October 1. These promotions include significant discounts on fashion, sports, and lifestyle brands, alongside specialized events such as beauty festivals, golf exhibitions, and outdoor activities.

Following these department store launches, Lotte Home Shopping announced its ‘Gwangkeuljeol’ shopping festival. Scheduled to run from October 8 to 18, the event combines consumer incentives like coupons and card discounts with cultural programming. This includes the ‘Gwangkeul Concert’ and a ‘Gwangkeul Market’ at KINTEX, as well as a charitable pledge to the Salvation Army Korea based on customer participation.

## Timeline

### 2026-10-05: Lotte Home Shopping launches large-scale shopping festival

Lotte Home Shopping has launched its 11-day ‘Gwangkeuljeol’ festival, combining shopping discounts with a large-scale concert at KINTEX and a charitable donation to the Salvation Army Korea.

2 sources. https://clstr.news/cluster/lotte-home-shopping-launches-large-scale-shopping-festival

### 2026-09-27: Lotte, Shinsegae, and Hyundai launch autumn sales

Major South Korean department stores Lotte, Shinsegae, and Hyundai will begin autumn sales on October 1, offering discounts of up to 60% and various themed pop-up events.

4 sources. https://clstr.news/cluster/lotte-shinsegae-and-hyundai-launch-autumn-sales

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Cite as: South Korean retail autumn sales and festivals. CLSTR, https://clstr.news/situations/south-korean-retail-autumn-sales-and-festivals