# South Korean running-based tourism initiatives

> Live situation record from CLSTR: https://clstr.news/situations/south-korean-running-based-tourism-initiatives
> Updated: 2026-09-29T23:39:53.000Z. Sources: 5. Developments: 2.

The South Korean government and tourism organizations are introducing new initiatives to promote specialized tourism models. The ‘Next Run Travel Festa’ is being launched this October to integrate athletic running competitions with local travel experiences. 

The festival includes events such as ‘R1 2026 Jeonju’ and the ‘Bomun Night Run with Wally’ in Gyeongju. To encourage overnight stays, the Korea Tourism Organization is providing discounted packages that bundle race entries with accommodations, alongside themed activities like cooking shows, recovery tours, and hot spring trips.

## Timeline

### 2026-09-29: Korea launches ‘Next Run Travel Festa’ to promote running-based tourism

South Korea is launching the ‘Next Run Travel Festa’ in October, combining running competitions in Jeonju and Gyeongju with accommodation and recovery programs to promote local stay-over tourism.

4 sources. https://clstr.news/cluster/korea-launches-next-run-travel-festa-to-promote-running-based-tourism

### 2026-09-28: Geumjeong-gu launches wellness tourism program in Geumjeongsan

Geumjeong-gu, Busan, will host the ‘Soul Trail in Geumjeongsan’ wellness program from October 3 to November 14, featuring meditation, trekking, and temple food experiences.

2 sources. https://clstr.news/cluster/geumjeong-gu-launches-wellness-tourism-program-in-geumjeongsan

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Cite as: South Korean running-based tourism initiatives. CLSTR, https://clstr.news/situations/south-korean-running-based-tourism-initiatives