# South Korean traditional market revitalization efforts > Live situation record from CLSTR: https://clstr.news/situations/south-korean-traditional-market-revitalization-efforts > Updated: 2026-09-27T02:20:26.000Z. Sources: 4. Developments: 2. Efforts to revitalize South Korean traditional markets and local commercial districts have transitioned from corporate charitable support to broader community-led festivals. In late September, Hyundai Motor Company engaged in the ‘Ulsan Win-Win Market Project,’ donating 90 million won to support local markets ahead of the Chuseok holiday. These funds were used to purchase gift sets and certificates for low-income households and welfare facilities through a collaboration between the company and Ulsan City. Following these corporate initiatives, local governments and merchant associations have launched various autumn festivals and night markets to boost commerce. In Ulsan, markets such as Ulsan Beon-gae and Sinjeong Sangga are hosting night markets and happiness festivals. Similarly, in Gwangju, several alleyway commercial districts are implementing programs including flea markets, food trucks, and street performances to increase the competitiveness of local businesses. ## Timeline ### 2026-09-27: South Korean local markets launch autumn festivals to boost commerce Traditional markets and alleyway commercial districts in Ulsan and Gwangju, South Korea, are hosting autumn festivals and night markets to boost local economies and merchant competitiveness. 2 sources. https://clstr.news/cluster/south-korean-local-markets-launch-autumn-festivals-to-boost-commerce ### 2026-09-21: Hyundai Motor supports Ulsan traditional markets ahead of Chuseok Hyundai Motor management and labor held a shopping event in Ulsan to support traditional markets and donated 90 million won to assist low-income families and welfare facilities for the Chuseok holiday. 2 sources. https://clstr.news/cluster/hyundai-motor-supports-ulsan-traditional-markets-ahead-of-chuseok --- Cite as: South Korean traditional market revitalization efforts. CLSTR, https://clstr.news/situations/south-korean-traditional-market-revitalization-efforts