# South Park Season 29 ‘South America’ rebranding launch > Live situation record from CLSTR: https://clstr.news/situations/south-park-satirical-rebranding-stunt > Updated: 2026-09-28T16:31:44.000Z. Sources: 26. Developments: 7. Creators Trey Parker and Matt Stone initiated a satirical rebranding stunt for the animated series South Park, temporarily renaming the town ‘South America’. The stunt, which included updating the official South Park Studios website and episode descriptions, was designed to critique tech companies and parody efforts to rename U.S. landmarks. Season 29 officially premiered on Comedy Central in the United States on September 16, 2026. The premiere, ‘South American Biker Gangs’, focuses on the social tensions caused by the arrival of e-bikes and includes a parody of Donald Trump. The rebranding is deeply integrated into the episode’s environment, with landmarks such as the town hall and police station displaying the new name. The season also features a new opening theme song performed by Les Claypool of Primus. Following the premiere, viewership data indicates a significant ratings jump within key demographics. Across Comedy Central and Paramount+ in the U.S., the premiere drew 4.2 million viewers within its first three days. While this was slightly lower than the 4.3 million viewers reached by the Season 28 premiere, the show saw a substantial increase in the 18-49 demographic, recording a 0.97 rating—a 33% jump from the previous season’s 0.73 rating. The episode was the most-watched cable telecast of the week for adults 18-49, excluding sports. The series is currently following a biweekly release schedule. A new teaser for an upcoming episode features the character Butters confronting billionaires regarding the construction of AI data centers in residential neighborhoods. ## Timeline ### 2026-09-28: South Park returns for Season 29 under temporary title ‘South America’ South Park has returned for Season 29 under the temporary title ‘South America’, featuring satirical themes ranging from e-bike protests to billionaire-led AI data center expansion. 2 sources. https://clstr.news/cluster/south-park-returns-for-season-29-under-temporary-title-south-america ### 2026-09-25: South Park Season 29 premiere sees ratings jump after rebranding The ‘South Park’ Season 29 premiere, rebranded as ‘South America’ for satirical purposes, drew 4.2 million viewers and saw a 33% ratings increase among adults aged 18-49. 4 sources. https://clstr.news/cluster/south-park-season-29-premiere-sees-ratings-jump-after-rebranding ### 2026-09-20: South Park renames town to South America for Season 29 South Park Season 29 debuts with the town renamed ‘South America’, a new theme song featuring Les Claypool, and a narrative shift focusing back on the core four main characters. 2 sources. https://clstr.news/cluster/south-park-renames-town-to-south-america-for-season-29 ### 2026-09-20: South Park premieres 29th season with six episodes South Park season 29 premiered on September 16, 2026, featuring six episodes that will air bi-weekly through November on Comedy Central and Paramount+. 2 sources. https://clstr.news/cluster/south-park-premieres-29th-season-with-six-episodes ### 2026-09-17: South Park returns for Season 29 titled ‘South America’ South Park returns for Season 29, titled ‘South America,’ featuring the revival of Kenny McCormick’s death gag and a new broadcast schedule on Comedy Central and Paramount+. 3 sources. https://clstr.news/cluster/south-park-returns-for-season-29-titled-south-america ### 2026-09-15: South Park returns for Season 29 with ‘South America’ rebrand South Park returns for Season 29 with a satirical rebrand to ‘South America’. The premiere episode, ‘South American Biker Gangs’, tackles the e-bike craze following the show's recent Emmy win. 14 sources. https://clstr.news/cluster/south-park-returns-for-season-29-premiere ### 2026-09-13: South Park rebrands as “South America” in satirical stunt South Park creators Trey Parker and Matt Stone have rebranded the series as “South America” in a satirical stunt targeting Apple and Google’s recent map label updates. 3 sources. https://clstr.news/cluster/south-park-rebrands-as-south-america-in-satirical-stunt --- Cite as: South Park Season 29 ‘South America’ rebranding launch. CLSTR, https://clstr.news/situations/south-park-satirical-rebranding-stunt