# Southeast European tourism trends and regional debates

> Live situation record from CLSTR: https://clstr.news/situations/southeast-european-tourism-trends-and-regional-debates
> Updated: 2026-09-30T05:05:43.000Z. Sources: 12. Developments: 2.

Tourism sectors in Southeast Europe and Austria have shown varied performance during the 2026 season. Slovenia reported record-breaking growth, with August seeing nearly 1.3 million arrivals and a 6% increase in overnight stays compared to the previous year. Specific Slovenian regions such as Brežice, Bled, Bohinj, and Kranjska Gora also reported significant year-on-year increases in arrivals and overnight stays, with foreign visitors making up a substantial portion of the market.

In Montenegro, hospitality providers in Herceg Novi experienced revenue growth between 10% and 30%, despite facing labor shortages and lower consumer spending. In Austria, Vienna saw a slight decrease in August overnight stays, though overall stays for the year have increased. 

In Croatia, the city of Split is experiencing internal conflict regarding its Destination Management Plan for 2026–2029. The plan seeks to increase the share of hotels and campsites to 30%, a move opposed by the association ‘Let’s Save Small Family Landlords’ (SMOi), which argues the policy unfairly targets private accommodation providers.

## Timeline

### 2026-09-30: Slovenian tourism regions report growth in arrivals and overnight stays

Slovenian tourism shows growth, with Brežice, Bled, Bohinj, and Kranjska Gora reporting increased overnight stays and arrivals compared to the previous year.

3 sources. https://clstr.news/cluster/slovenian-tourism-regions-report-growth-in-arrivals-and-overnight-stays

### 2026-09-24: Regional tourism trends show record growth in Slovenia and debates in Split

Regional tourism reports show record growth in Slovenia, while Split, Croatia, debates shifting from private apartments to hotels, and Montenegro's Herceg Novi sees rising revenues despite labor issues.

9 sources. https://clstr.news/cluster/tourism-trends-show-growth-in-slovenia-and-steady-performance-in-vienna

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Cite as: Southeast European tourism trends and regional debates. CLSTR, https://clstr.news/situations/southeast-european-tourism-trends-and-regional-debates
