# Spanish television consumption trends

> Live situation record from CLSTR: https://clstr.news/situations/spanish-television-consumption-trends
> Updated: 2026-10-19T22:21:00.000Z. Sources: 9. Developments: 2.

Television viewing in Spain is experiencing shifts in both content engagement and technology usage. In 2026, political interview consumption on television rose significantly, with over 22.3 million people watching at least one interview, marking a 20.6% increase compared to 2025. High-profile officials, including Foreign Minister José Manuel Albares and Isabel Díaz Ayuso, have maintained a notable presence on national and regional channels.

Simultaneously, the media market is undergoing a technological transformation. Connected TV (CTV) reached a record 32.4% share of consumption in the third quarter of 2026, a 1.6-fold increase since 2022. This trend is particularly dominant among viewers aged 25 to 34, where CTV consumption reached 56.4%, overtaking linear television. While traditional linear TV maintains a majority share of 64.8%, there has been a decline in the audience share for free-to-air thematic channels.

## Timeline

### 2026-10-19: Spain television market shifts as Connected TV reaches record share

Connected TV consumption in Spain hit a record 32.4% share in Q3 2026, while traditional free-to-air digital channel audiences continue to decline.

2 sources. https://clstr.news/cluster/spain-television-market-shifts-as-connected-tv-reaches-record-share

### 2026-09-23: Spanish television sees rise in political interview consumption

A DOS30 report shows a 20.6% rise in political TV consumption in Spain for 2026, with José Manuel Albares leading in interview hours and Óscar Puente achieving the highest audience reach.

7 sources. https://clstr.news/cluster/spanish-television-sees-rise-in-political-interview-consumption

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Cite as: Spanish television consumption trends. CLSTR, https://clstr.news/situations/spanish-television-consumption-trends