# Spin Master Hellbreak trading card game launch

> Live situation record from CLSTR: https://clstr.news/situations/spin-master-hellbreak-trading-card-game-launch
> Updated: 2026-08-25T18:12:41.000Z. Sources: 2. Developments: 2.

Spin Master, in collaboration with Ghost Galaxy and Universal Products & Experiences, announced the development of Hellbreak, a horror-themed trading card game. The game features characters from the Universal Pictures catalog alongside properties from AMC, Blumhouse, and Lionsgate. The initial set, titled ‘Dawn of Terror’, was scheduled for a fall 2026 release.

Following the initial announcement, Asmodee was named the primary international distribution partner for the game. Asmodee secured exclusive distribution rights for Europe, Canada, and Asia. While a global launch is planned for early 2027, a phased rollout is set to begin in the United Kingdom and Ireland in October 2026.

## Timeline

### 2026-08-25: Asmodee to distribute Spin Master’s Hellbreak trading card game

Asmodee will serve as the primary international distributor for Spin Master’s new horror-themed trading card game, Hellbreak, with a global launch planned for early 2027.

2 sources. https://clstr.news/cluster/asmodee-to-distribute-spin-masters-hellbreak-trading-card-game

### 2026-07-30: Spin Master launches Hellbreak horror trading card game

Spin Master’s Hellbreak horror TCG, featuring icons like Jason Voorhees, Dracula and Jaws, launches in fall 2026 with a preview at Gen Con.

3 sources. https://clstr.news/cluster/spin-master-launches-hellbreak-horror-trading-card-game

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Cite as: Spin Master Hellbreak trading card game launch. CLSTR, https://clstr.news/situations/spin-master-hellbreak-trading-card-game-launch