# Sports clubs preparations for 2026/27 season

> Live situation record from CLSTR: https://clstr.news/situations/sports-clubs-preparations-for-202627-season
> Updated: 2026-08-08T02:10:00.000Z. Sources: 9. Developments: 2.

Sports clubs across various disciplines and regions have begun preparations for the 2026/27 season.

In Italy, several professional clubs have launched season ticket campaigns. Basketball club Scandone Avellino and volleyball champion Brescia have introduced subscription drives with various promotional discounts. In football, Serie B's Sampdoria is aiming to break historical league sales records, while US Cremonese has reported significant early pre-sale numbers.

Parallel to ticket sales, clubs have also moved toward unveiling new team apparel. Several football clubs, including Sambiase Calcio, US Sambenedettese, and Treviso FBC, have announced or released their technical kits for the upcoming season through partnerships with sportswear brands. Additionally, leaks and announcements regarding new kits have emerged from international clubs such as FC Barcelona and Accra Hearts of Oak.

## Timeline

### 2026-08-08: Football clubs announce and leak new 2026/2027 season kits

Football clubs including Sambiase Calcio, US Sambenedettese, Treviso FBC, and FC Barcelona are unveiling or leaking their technical kits and sponsorships for the 2026/2027 season.

2 sources. https://clstr.news/cluster/football-clubs-announce-and-leak-new-20262027-season-kits

### 2026-08-06: Italian clubs roll out 2026/27 season ticket campaigns

Italian clubs—including Scandone Avellino, Sampdoria, US Cremonese and Brescia volleyball—have opened 2026/27 ticket subscription campaigns with promotional pricing and discounts for fans.

7 sources. https://clstr.news/cluster/italian-serie-b-clubs-open-season-ticket-sales-for-202425-campaigns

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Cite as: Sports clubs preparations for 2026/27 season. CLSTR, https://clstr.news/situations/sports-clubs-preparations-for-202627-season