# Sports retail expansion in Paris

> Live situation record from CLSTR: https://clstr.news/situations/sports-retail-expansion-in-paris
> Updated: 2026-10-13T21:12:39.000Z. Sources: 5. Developments: 2.

Fanatics Collectibles announced plans to open its first continental European flagship store in Paris on Rue Saint-Lazare, scheduled for October 23, 2026. The company cited a 55 percent increase in French sales during 2025 as a driver for the expansion. The location is intended to serve as a community hub for trading cards, memorabilia, and various sports and entertainment brands.

In conjunction with the NFL’s first regular season game in France between the Pittsburgh Steelers and the New Orleans Saints, a temporary pop-up store is also scheduled to open in the Marais district from October 19 to 25. This boutique, a partnership between the NFL, Fanatics, and American Express, will feature official merchandise and an exhibition of iconic items, including the Vince Lombardi Trophy.

## Timeline

### 2026-10-13: Football updates: RC Lens manager dismissed and LFP joins sustainability foundation

Football updates include the dismissal of RC Lens manager Dino Toppmöller, the LFP joining the SPOR&D Foundation, and Cole Palmer's Twitch ban following an unauthorized EA Sports FC 27 stream.

3 sources. https://clstr.news/cluster/rc-lens-dismisses-coach-toppmller-as-nfl-prepares-paris-pop-up

### 2026-09-22: Fanatics Collectibles to open flagship store in Paris

Fanatics Collectibles will open a 5,500-square-foot flagship store in Paris on October 23, 2026, expanding its European retail presence following strong sales growth in France.

2 sources. https://clstr.news/cluster/fanatics-collectibles-to-open-flagship-store-in-paris

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Cite as: Sports retail expansion in Paris. CLSTR, https://clstr.news/situations/sports-retail-expansion-in-paris