# Spring Japan brand renewal and promotional campaign

> Live situation record from CLSTR: https://clstr.news/situations/spring-japan-brand-renewal-and-promotional-campaign
> Updated: 2026-10-26T04:00:00.000Z. Sources: 5. Developments: 2.

Spring Japan, a low-cost carrier within the JAL Group, has initiated a comprehensive brand renewal. This redesign includes a new logo and aircraft livery that reintroduces a cherry blossom motif, utilizing a color palette of light green and cherry blossom pink. The company plans to update its entire fleet over several years, with the first Boeing 737-800 featuring the new design expected to begin operations in mid-November.

To coincide with this renewal and the celebration of ‘Runway Day’ on November 11, the airline launched the ‘Take Off with a New Wind’ campaign. This promotional period includes a time sale for one-way domestic tickets priced at 3,111 yen for travel between November 16, 2026, and January 12, 2027. Other initiatives involve discount coupons, social media giveaways, and special events such as a Narita Airport bus tour in December.

## Timeline

### 2026-10-26: Spring Japan unveils new cherry blossom-themed brand identity

Spring Japan is refreshing its brand with a new cherry blossom-themed logo and aircraft livery, with the first new Boeing 737-800 expected to enter service in mid-November.

4 sources. https://clstr.news/cluster/spring-japan-unveils-new-cherry-blossom-themed-brand-identity

### 2026-10-26: Spring Japan launches domestic flight campaign

Spring Japan is running a promotional campaign featuring 3,111 yen one-way domestic flights and discount coupons to celebrate its brand renewal and Runway Day.

3 sources. https://clstr.news/cluster/spring-japan-launches-domestic-flight-campaign

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Cite as: Spring Japan brand renewal and promotional campaign. CLSTR, https://clstr.news/situations/spring-japan-brand-renewal-and-promotional-campaign