# Starfield retail expansion and anniversary events

> Live situation record from CLSTR: https://clstr.news/situations/starfield-retail-expansion-and-anniversary-events
> Updated: 2026-09-29T23:50:28.000Z. Sources: 4. Developments: 2.

Starfield Hanam, a major shopping theme park in South Korea, is marking its 10th anniversary after reaching a milestone of 250 million cumulative visitors. To celebrate, the complex is expanding its brand lineup, including luxury automotive brands like Aston Martin and various premium fashion labels.

Following the anniversary, Starfield is implementing themed autumn experiential programs across multiple locations. At the Hanam site, a collaboration with the mobile game ‘Cats & Soup’ will feature game zones and character merchandise, alongside outdoor festivities including food booths and live performances. Other regional branches are hosting specialized events, such as a potato festival theme in Suwon, a pet-focused event in Goyang, and an aquarium exhibition in Anseong.

## Timeline

### 2026-09-29: Starfield launches themed autumn experiential events across locations

Starfield is hosting various themed autumn events across its branches, including a 10th-anniversary celebration with Neowiz’s ‘Cats & Soup’ at Starfield Hanam.

2 sources. https://clstr.news/cluster/starfield-launches-themed-autumn-experiential-events-across-locations

### 2026-08-31: Starfield Hanam celebrates 10th anniversary with 250 million visitors

Starfield Hanam marks its 10th anniversary with 250 million cumulative visitors, announcing brand expansions in luxury automotive, fashion, and dining to reinforce its status as a lifestyle hub.

2 sources. https://clstr.news/cluster/starfield-hanam-celebrates-10th-anniversary-with-250-million-visitors

---
Cite as: Starfield retail expansion and anniversary events. CLSTR, https://clstr.news/situations/starfield-retail-expansion-and-anniversary-events