# Strawberry and flower festivals in Brazil

> Live situation record from CLSTR: https://clstr.news/situations/strawberry-and-flower-festivals-in-brazil
> Updated: 2026-09-30T00:00:00.000Z. Sources: 11. Developments: 3.

Regional strawberry festivals in Brazil are highlighting the fruit’s growing importance in gastronomy and tourism. In Atibaia, São Paulo, the 44th Flower and Strawberry Festival concluded on September 27, 2026, after running for 24 days. Organized by the Associação Hortolândia de Atibaia, the event drew visitors from Brazil and neighboring countries, including Argentina, Chile, and Bolivia.

The festival acted as a significant economic driver for the local tourism, agribusiness, and service sectors. Data from the Associação Pró-Flor indicated the sale of approximately 70,000 gardening items, such as bulbs and orchids, while roughly 80 tons of strawberries were sold or used in culinary preparations.

Cultural and accessibility features were expanded during this edition, which included over 60 presentations, a Cosplay Contest won by Carlo de Wylder, and the inauguration of a large Japanese Garden. Accessibility initiatives included a sensory garden and electric carts for visitors with reduced mobility. The event also hosted the Japanese Ambassador to Brazil, Noguchi Yasushi, marking a diplomatic milestone for the festival.

In Ubatuba, the second edition of the Original Strawberry and Flower Festival remains scheduled for October, with organizers aiming to attract over 30,000 visitors to boost local rural tourism through strawberry-based cuisine and musical attractions.

## Claims

- Approximately 50,000 to 70,000 gardening items were sold, including orchids and bulbs. (corroborated by 4 sources)
- Approximately 80 tons of strawberries were sold or used in gastronomy. (corroborated by 4 sources)
- The Cosplay Contest included approximately 40 participants and distributed R$ 2,000 in prizes. (corroborated by 4 sources)
- The 44th edition of the festival took place from September 4 to September 27, 2026. (corroborated by 3 sources)
- The event featured more than 60 cultural presentations. (corroborated by 3 sources)
- The Japanese Ambassador to Brazil, Noguchi Yasushi, visited the festival for the first time. (corroborated by 3 sources)
- The second edition of the Original Strawberry and Flower Festival in Ubatuba expects over 30,000 attendees. (corroborated by 2 sources)
- The festival is scheduled to run from October 9 to October 12 at the Praça de Eventos João Terra. (corroborated by 2 sources)
- Flowers will be featured in the event to maintain the characteristics of the previous year. (corroborated by 2 sources)

## Timeline

### 2026-09-30: Atibaia Flower and Strawberry Festival concludes 44th edition

The 44th Flower and Strawberry Festival in Atibaia, Brazil, concluded after 24 days, boosting regional tourism and the local floriculture and strawberry industries.

6 sources. https://clstr.news/cluster/atibaia-flower-and-strawberry-festival-concludes-44th-edition

### 2026-09-18: Ubatuba Strawberry and Flower Festival expects 30,000 visitors

Ubatuba's second Original Strawberry and Flower Festival is expected to draw over 30,000 people from October 9 to 12, featuring local gastronomy and musical performances.

2 sources. https://clstr.news/cluster/ubatuba-strawberry-and-flower-festival-expects-30000-visitors

### 2026-09-15: Atibaia Strawberry Festival sees increased attendance amid rising confectionery demand

The Strawberry Festival in Atibaia is drawing more visitors through diverse gastronomy, while strawberry-based confectionery sees rising demand in São Paulo due to increased seasonal supply.

5 sources. https://clstr.news/cluster/atibaia-strawberry-festival-sees-increased-attendance-amid-rising-confectionery-demand

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Cite as: Strawberry and flower festivals in Brazil. CLSTR, https://clstr.news/situations/strawberry-and-flower-festivals-in-brazil