# Streaming platform audience measurement integration

> Live situation record from CLSTR: https://clstr.news/situations/streaming-platform-audience-measurement-integration
> Updated: 2026-09-29T06:34:29.000Z. Sources: 4. Developments: 2.

Major streaming platforms, including Netflix, Amazon, and Disney, have begun integrating into formal audience measurement frameworks. In Italy, these Over-The-Top (OTT) giants joined Audicom, the country’s Joint Industry Committee, following directives from the Italian Communications Authority (Agcom) to establish a transparent and verifiable cross-media measurement system.

Building on these measurement trends, Netflix has expanded its partnership with AudienceProject to enhance cross-media reporting for advertisers. By utilizing the AudienceProject Elevate platform, Netflix aims to provide data on reach and frequency across various channels. This measurement capability for Netflix’s ad-supported tier is currently available to agencies and advertisers in Canada, the United Kingdom, Germany, France, Italy, and Spain.

## Timeline

### 2026-09-29: Netflix and AudienceProject expand advertising measurement partnership

Netflix and AudienceProject are expanding their partnership to provide advertisers with advanced cross-media measurement and insights into reach and frequency across multiple channels.

2 sources. https://clstr.news/cluster/netflix-and-audienceproject-expand-advertising-measurement-partnership

### 2026-09-10: Audicom: Netflix, Amazon, and Disney join Italian audience measurement committee

Major streaming platforms like Netflix, Amazon, Disney, and Google have joined Audicom, marking a historic first in Europe for third-party audience measurement in Italy.

2 sources. https://clstr.news/cluster/audicom-netflix-amazon-and-disney-join-italian-audience-measurement-committee

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Cite as: Streaming platform audience measurement integration. CLSTR, https://clstr.news/situations/streaming-platform-audience-measurement-integration