# Streaming service market developments in Brazil

> Live situation record from CLSTR: https://clstr.news/situations/streaming-service-market-developments-in-brazil
> Updated: 2026-10-23T19:14:13.000Z. Sources: 6. Developments: 2.

The Brazilian streaming market saw new entries and service models in October 2026. Innova TV launched a free, advertising-supported platform (AVOD) backed by a US$ 10 million investment, offering 43 linear channels and approximately 1,500 titles. The company aims to utilize AI-driven recommendations and T-Commerce to reach 10 million users within its first year.

Concurrently, telecommunications provider Vivo introduced subscription bundles to consolidate multiple services into single monthly bills. These packages, available to various Vivo plan holders, combine services such as Netflix, Amazon Prime, Disney+, Globoplay, HBO Max, and YouTube Premium. Vivo stated these bundles can provide savings of up to 40% compared to individual subscriptions.

## Timeline

### 2026-10-23: Vivo launches streaming service bundles in Brazil

Vivo has launched four streaming bundles in Brazil, offering combinations of services like Netflix and Disney+ starting at R$ 49.90 per month.

4 sources. https://clstr.news/cluster/vivo-launches-streaming-service-bundles-in-brazil

### 2026-10-14: Innova TV launches free streaming service in Brazil

Innova TV has launched a free, ad-supported streaming service in Brazil, offering 43 linear channels and 1,500 titles with a goal of reaching 10 million users.

2 sources. https://clstr.news/cluster/innova-tv-launches-free-streaming-service-in-brazil

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Cite as: Streaming service market developments in Brazil. CLSTR, https://clstr.news/situations/streaming-service-market-developments-in-brazil