# Streaming services expansion into live sports > Live situation record from CLSTR: https://clstr.news/situations/streaming-services-expansion-into-live-sports > Updated: 2026-08-31T14:00:15.000Z. Sources: 4. Developments: 2. Streaming services are increasingly diversifying their content strategies to compete in the video-on-demand market by integrating live sports and original events. In Germany, public broadcasters ARD and ZDF maintain high viewership through sports programs, while private providers like Amazon Prime Video see success with original series. To mitigate the high costs of traditional sports rights, platforms such as Disney+ are launching original live sporting events, including a karting race featuring Max Verstappen. Globally, the industry is seeing a significant shift from linear television to digital platforms as major services secure exclusive rights. Key developments include Paramount+ hosting UFC, Netflix expanding its NFL and Women’s World Cup coverage, and Prime Video acquiring NBA Eastern Conference Final rights. Additionally, Apple TV continues to host MLS, MLB, and Formula 1, while DAZN is pursuing local streaming rights for several NBA teams. ## Timeline ### 2026-08-31: Sports streaming services evolve as platforms secure major live rights Streaming services are reshaping sports consumption as platforms like Netflix, Paramount+, and Prime Video secure major live rights, including NFL, UFC, and NBA coverage. 2 sources. https://clstr.news/cluster/sports-streaming-services-evolve-as-platforms-secure-major-live-rights ### 2026-08-25: Streaming services pivot to sports and original live events Streaming providers are shifting strategies: public broadcasters dominate German VOD via sports, while Disney+ launches original live events like Max Verstappen’s karting challenge to compete with costly sports 2 sources. https://clstr.news/cluster/streaming-services-pivot-to-sports-and-original-live-events --- Cite as: Streaming services expansion into live sports. CLSTR, https://clstr.news/situations/streaming-services-expansion-into-live-sports