# Street Fighter film promotional tour

> Live situation record from CLSTR: https://clstr.news/situations/street-fighter-film-promotional-tour
> Updated: 2026-10-09T17:00:01.000Z. Sources: 4. Developments: 2.

Promotional activities for the live-action ‘Street Fighter’ film, produced by Paramount Pictures and Legendary Entertainment, have expanded across North America in preparation for its mid-October 2026 release.

Initial efforts included large-scale installations in New York’s Times Square, featuring arcade-themed structures and martial arts performances. In Mexico City, the promotional tour involved cast members visiting local landmarks and participating in fan events. Actor Jason Momoa joined the tour in Mexico City, appearing in character as Blanka to engage with supporters. The film features an ensemble cast including Cody Rhodes, Andrew Koji, Noah Centineo, and Callina Liang.

## Timeline

### 2026-10-09: Jason Momoa visits Mexico City to promote ‘Street Fighter’ film

Jason Momoa visited Mexico City to promote the new ‘Street Fighter’ film, appearing as the character Blanka to meet fans at Plaza Universidad.

2 sources. https://clstr.news/cluster/jason-momoa-visits-mexico-city-to-promote-street-fighter-film

### 2026-10-07: Street Fighter film promotional tour reaches Times Square and Mexico City

The cast and crew of the new ‘Street Fighter’ film are conducting global promotions, including a massive arcade installation in Times Square and a press tour in Mexico City.

3 sources. https://clstr.news/cluster/street-fighter-film-promotional-tour-reaches-times-square-and-mexico-city

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Cite as: Street Fighter film promotional tour. CLSTR, https://clstr.news/situations/street-fighter-film-promotional-tour