# Strive, Inc. Bitcoin treasury expansion

> Live situation record from CLSTR: https://clstr.news/situations/strive-inc-bitcoin-treasury-expansion
> Updated: 2026-09-08T10:38:19.000Z. Sources: 8. Developments: 3.

Strive, Inc. (NASDAQ: ASST) has been aggressively expanding its Bitcoin treasury through equity-based financing. In late August 2026, the asset management firm utilized its Variable Rate Series A Perpetual Preferred Stock (SATA) program to acquire 1,110 Bitcoin, bringing its total holdings to 21,356 BTC.

Following this acquisition, CEO Matt Cole announced a strategic goal to become the second-largest public company Bitcoin holder by the end of 2026. To reach this position, the company would need to acquire approximately 20,400 BTC. Cole indicated that $700 million in outstanding warrants, expiring in mid-October, could provide the capital necessary to deploy up to $1.4 billion toward Bitcoin purchases and digital credit capacity.

Between August 31 and September 4, 2026, Strive purchased an additional 1,375 BTC for approximately $109 million at an average price of $79,281 per coin. This brings the company’s total holdings to 24,531 BTC, valued at roughly $1.9 billion. CEO Matt Cole reported that 70% of the capital raised during the previous week was sourced from the SATA program, which now has a notional value of $999 million outstanding. Chief Risk Officer Jeff Walton noted that the company has achieved three consecutive weeks of over 5% growth in Bitcoin holdings, representing a 21.1% increase over that three-week period.

## Timeline

### 2026-09-08: Strive increases Bitcoin holdings to 24,531 BTC

Strive has increased its total Bitcoin holdings to 24,531 BTC following a $109 million purchase, largely funded by its SATA preferred stock, which is nearing $1 billion in notional value.

5 sources. https://clstr.news/cluster/strive-increases-bitcoin-holdings-to-24531-btc

### 2026-09-03: Strive CEO targets second-largest Bitcoin treasury position

Strive CEO Matt Cole aims to make the company the second-largest public Bitcoin holder by 2026, potentially utilizing $700 million in warrants to fund massive BTC acquisitions.

2 sources. https://clstr.news/cluster/strive-ceo-targets-second-largest-bitcoin-treasury-position

### 2026-08-26: Strive, Inc. expands Bitcoin treasury via preferred stock program

Strive, Inc. is expanding its Bitcoin treasury by using proceeds from its SATA preferred stock program to acquire digital assets, raising millions through equity rather than debt.

2 sources. https://clstr.news/cluster/strive-inc-expands-bitcoin-treasury-via-preferred-stock-program

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Cite as: Strive, Inc. Bitcoin treasury expansion. CLSTR, https://clstr.news/situations/strive-inc-bitcoin-treasury-expansion