# Subaru global sales and market performance

> Live situation record from CLSTR: https://clstr.news/situations/subaru-global-sales-and-market-performance
> Updated: 2026-09-11T01:51:16.000Z. Sources: 3. Developments: 2.

Subaru has reported varied market performance across different regions. In the United States, Subaru of America saw a 1.3 percent increase in August 2026 sales, totaling 62,028 units. This growth was driven significantly by the WRX, which experienced a 191 percent surge in August following the introduction of a more affordable entry-level trim. Other models like the Ascent and Forester also saw monthly increases, though the company’s year-to-date performance shows a 3 percent decline, and Solterra EV sales dropped by 87 percent.

In the Philippines, sales volume for the first half of 2026 fell 41 percent year-on-year. This decline is attributed to vehicle supply shortages, specifically noting that only about 39.5 percent of Forester e-Boxer orders have been fulfilled. To address market needs, the launch of an all-new Subaru Outback is expected in the Philippines during the fourth quarter of 2026.

## Timeline

### 2026-09-11: Subaru reports mixed global sales and announces new Outback launch

Subaru faces supply shortages and declining sales in the Philippines while seeing a monthly recovery in the US, driven by strong Crosstrek and Forester performance despite EV declines.

2 sources. https://clstr.news/cluster/subaru-reports-mixed-global-sales-and-announces-new-outback-launch

### 2026-09-02: Subaru WRX sales surge 191% in August

Subaru of America saw a 1.3% increase in August sales, led by a 191% surge in WRX sedan deliveries following strategic price reductions for entry-level trims.

2 sources. https://clstr.news/cluster/subaru-wrx-sales-surge-191-in-august

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Cite as: Subaru global sales and market performance. CLSTR, https://clstr.news/situations/subaru-global-sales-and-market-performance