# Subscription price hikes in Italy

> Live situation record from CLSTR: https://clstr.news/situations/subscription-price-hikes-in-italy
> Updated: 2026-08-05T20:40:08.000Z. Sources: 4. Developments: 2.

During early August 2026 Italy saw two major subscription price increases. On 1 August, UnipolMove announced its basic toll‑payment service will rise to €2.50 per month from 28 September, affecting over two million users; a second‑device fee stays at €1. The hike follows a similar increase by Telepass in July 2024 that prompted some drivers to switch to alternatives.

A few days later, on 5 August, Amazon Music Unlimited raised its Individual and Family plans, moving the Individual price from €10.99 to €12.99 per month and the Family plan from €17.99 to €22.99. New customers will face the higher rates immediately after any free trial, while existing subscribers will see the change at their first renewal after 9 September. Both companies cited higher operating or licensing costs as the reason for the adjustments.

## Timeline

### 2026-08-05: Amazon Music Unlimited raises subscription prices in Italy

Amazon Music Unlimited hikes Italy Individual and Family subscription fees to €12.99/€22.99 per month from 5 Aug 2026; existing users see new rates after 9 Sept. Echo/Fire TV tier stays at €6.99.

2 sources. https://clstr.news/cluster/amazon-music-unlimited-raises-subscription-prices-in-italy

### 2026-08-01: UnipolMove raises subscription fee to €2.50 per month in Italy

UnipolMove will raise its base monthly fee to €2.50 from 28 Sept 2026, affecting over 2 million Italian users; the second device stays €1, and cancellation remains penalty‑free via the app.

2 sources. https://clstr.news/cluster/unipolmove-raises-subscription-fee-to-250-per-month-in-italy

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Cite as: Subscription price hikes in Italy. CLSTR, https://clstr.news/situations/subscription-price-hikes-in-italy