# Suica Penguin merchandise collaborations in Tokyo

> Live situation record from CLSTR: https://clstr.news/situations/suica-penguin-merchandise-collaborations-in-tokyo
> Updated: 2026-09-14T03:50:07.000Z. Sources: 3. Developments: 2.

Hobonichi announced a collaboration with the Suica Penguin character, featuring 14 different stationery and planner items such as covers, stickers, and pouches. Pre-orders for these items were scheduled through the GRANSTA MALL online shop from September 24 to October 31.

The collaboration coincides with the opening of the first flagship Hobonichi Techo Store at Tokyo Station’s Gransta Tokyo on September 16. Due to high demand, the Tokyo Station location was set to operate on a reservation-only basis. 

In addition to the Hobonichi collaboration, Hands Shinjuku scheduled a Suica Penguin pop-up event from September 18 to September 28, focusing on lifestyle goods like pet bottle coolers and bedding storage bags.

## Timeline

### 2026-09-14: Suica Penguin merchandise launches at Tokyo retailers

New Suica Penguin character merchandise is launching in Tokyo, featuring Hobonichi Techo collaborations at Gransta Tokyo and a lifestyle goods pop-up at Hands Shinjuku.

2 sources. https://clstr.news/cluster/suica-penguin-merchandise-launches-at-tokyo-retailers

### 2026-09-10: Hobonichi announces Suica Penguin collaboration stationery

Hobonichi is launching a 14-item collaboration with Suica Penguin, featuring stationery and planners available via online pre-order and at a new flagship store in Tokyo Station.

2 sources. https://clstr.news/cluster/hobonichi-announces-suica-penguin-collaboration-stationery

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Cite as: Suica Penguin merchandise collaborations in Tokyo. CLSTR, https://clstr.news/situations/suica-penguin-merchandise-collaborations-in-tokyo