# Sumikko Gurashi character merchandise releases

> Live situation record from CLSTR: https://clstr.news/situations/sumikko-gurashi-character-merchandise-releases
> Updated: 2026-09-29T03:37:32.000Z. Sources: 8. Developments: 2.

San-X announced the ‘Sumikko High School’ series, a new collection within the Sumikko Gurashi franchise featuring characters in school uniforms. The product line includes plushies, dress-up sets, and various school-themed accessories scheduled for release around October 2026.

Concurrently, Eiko announced that Seria 100-yen shops will release a line of original Sumikko Gurashi merchandise in late September. This collection consists of practical daily items, such as clear files, notebook cases, acrylic stands, and pouches, all priced at 110 yen.

## Timeline

### 2026-09-29: Kirby franchise announces new toy and merchandise releases

New Kirby-themed merchandise is arriving in late 2026, including Takara Tomy toys and Ensky knit goods sold via Japanese post offices.

7 sources. https://clstr.news/cluster/seria-to-release-sumikko-gurashi-original-merchandise

### 2026-09-19: San-X announces Sumikko High School character series

San-X announced ‘Sumikko High School,’ a new Sumikko Gurashi merchandise series featuring characters in school uniforms, set for release around October 2026.

2 sources. https://clstr.news/cluster/san-x-announces-sumikko-high-school-character-series

---
Cite as: Sumikko Gurashi character merchandise releases. CLSTR, https://clstr.news/situations/sumikko-gurashi-character-merchandise-releases