# Sumitomo Mitsui Olive service expansion

> Live situation record from CLSTR: https://clstr.news/situations/sumitomo-mitsui-olive-service-expansion
> Updated: 2026-10-07T20:16:43.000Z. Sources: 4. Developments: 2.

Sumitomo Mitsui Banking Corporation and Sumitomo Mitsui Card have implemented several updates and promotional activities for their integrated financial service, Olive.

In late September 2026, the companies expanded the service by introducing ‘Money Assist Plus’, a smartphone-managed cashing service for users aged 20 and older. This feature offers annual interest rates between 1% and 15% and integrates with the ‘V Point Up Program’ to provide increased rewards at restaurants and convenience stores. During this period, the ‘Olive Day’ campaign also offered promotional coupons for Seven Cafe products.

By early October 2026, the promotional efforts shifted toward a new television advertising campaign titled ‘Olive no Hito – McDonald’s’. Featuring actress Yuriko Yoshitaka and comedian Atsuhiro Tsuda, the commercial highlights the convenience of using Olive for smart touch payments to earn rewards during daily activities.

## Timeline

### 2026-10-07: Sumitomo Mitsui launches new Olive service commercial

Sumitomo Mitsui Banking Corporation has released a new Olive service TV commercial featuring Yuriko Yoshitaka and Atsuhiro Tsuda, highlighting smart payment benefits at McDonald’s.

2 sources. https://clstr.news/cluster/sumitomo-mitsui-launches-new-olive-service-commercial

### 2026-09-28: Sumitomo Mitsui expands Olive service with new cashing and promotions

Sumitomo Mitsui expands its Olive financial service with a new interest-rate-linked cashing service and a Seven-Eleven discount coupon campaign for members.

2 sources. https://clstr.news/cluster/sumitomo-mitsui-expands-olive-service-with-new-cashing-and-promotions

---
Cite as: Sumitomo Mitsui Olive service expansion. CLSTR, https://clstr.news/situations/sumitomo-mitsui-olive-service-expansion