# Sushiro seasonal food promotions in Japan

> Live situation record from CLSTR: https://clstr.news/situations/sushiro-seasonal-food-promotions-in-japan
> Updated: 2026-09-14T05:56:15.000Z. Sources: 10. Developments: 2.

Sushiro has implemented a series of seasonal promotional campaigns across its nationwide locations in Japan.

In mid-August 2026, the company launched a limited-time campaign featuring premium ingredients such as bluefin tuna medium fatty belly and abalone, with prices starting from 110 yen. This period also included expanded dessert options at ‘SUSHIRO Cafe,’ such as a larger version of the Catalana Ice Brûlée.

On September 16, 2026, a new autumn seafood menu was introduced. This promotion features discounted items including ‘bin-toro,’ priced at 110 yen for two pieces down from its usual 180 yen, and ‘yaki-toro salmon,’ which is limited to 2.85 million servings. Other seasonal offerings include domestic Pacific saury starting at 180 yen, a four-kind natural shrimp assortment for 680 yen, Hokkaido scallop with butter soy sauce, and grilled kinki fish. Prices may vary by location.

## Timeline

### 2026-09-14: Japan hospitality sector launches seasonal autumn food promotions

Various Japanese businesses are launching seasonal autumn and winter menus, featuring ingredients like Sanma, sweet potato, and local fruits through special promotions and collaborations.

10 sources. https://clstr.news/cluster/sushiro-launches-seasonal-autumn-menu-with-discounted-items

### 2026-08-17: Sushiro to offer bluefin tuna and abalone from 110 yen

Sushiro will offer bluefin tuna and abalone sushi starting from 110 yen, alongside enlarged dessert portions, at locations across Japan beginning August 19, 2026.

6 sources. https://clstr.news/cluster/sushiro-to-offer-bluefin-tuna-and-abalone-from-110-yen

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Cite as: Sushiro seasonal food promotions in Japan. CLSTR, https://clstr.news/situations/sushiro-seasonal-food-promotions-in-japan