# Sustainability initiatives in Ciudad Juárez > Live situation record from CLSTR: https://clstr.news/situations/sustainability-initiatives-in-ciudad-jurez > Updated: 2026-09-09T16:41:45.000Z. Sources: 6. Developments: 2. In Ciudad Juárez, efforts to promote sustainability and the circular economy have transitioned from corporate advocacy to formal municipal recognition. Initially, representatives from organizations such as Punto Circular and Punto de Reciclaje emphasized that business sustainability is a “necessity for companies aiming to remain competitive.” Advocates encouraged the business sector to adopt zero-waste models and integrate recycled materials into corporate activities to foster innovation. Following these calls for integration, the Ciudad Juárez City Council established the first Municipal Recognition for Ecological Merit. This initiative, proposed by Councilwoman Fernanda Ávalos Medina, honors individuals and organizations contributing to environmental protection. Award recipients included various categories such as Sustainable Business, Environmental Association of the Year, and Environmental Innovation and Technology, with winners receiving a 10,000 peso economic stimulus. ## Timeline ### 2026-09-09: Ciudad Juárez awards first Municipal Ecological Merit prizes The Ciudad Juárez City Council presented the first Municipal Recognition for Ecological Merit to citizens and organizations for their contributions to environmental sustainability and protection. 3 sources. https://clstr.news/cluster/ciudad-jurez-awards-first-municipal-ecological-merit-prizes ### 2026-08-28: Sustainability becomes a business necessity in Ciudad Juárez Lorena Márquez of Punto Circular advocates for businesses in Ciudad Juárez to adopt circular economy practices and permanent sustainability to remain competitive and reduce waste. 2 sources. https://clstr.news/cluster/sustainability-becomes-a-business-necessity-in-ciudad-jurez --- Cite as: Sustainability initiatives in Ciudad Juárez. CLSTR, https://clstr.news/situations/sustainability-initiatives-in-ciudad-jurez