# Sustainability trends in Latin American consumption

> Live situation record from CLSTR: https://clstr.news/situations/sustainability-trends-in-latin-american-consumption
> Updated: 2026-08-18T07:19:22.000Z. Sources: 4. Developments: 2.

Sustainability is increasingly influencing consumer and travel decisions in Latin America. In Mexico, 75% of Generation Z and 71% of millennials prioritize sustainable travel, with many seeking accommodations that hold sustainability certifications. Furthermore, 78% of Mexican consumers report a willingness to change consumption habits to reduce environmental impact, favoring organic, local, or biodegradable products.

In Ecuador, the trend is reflected in the hospitality sector, where one in five guests considers sustainability a relevant factor when selecting lodging, including among corporate travelers.

## Timeline

### 2026-08-18: Mexico implements healthy and sustainable food guidelines

Mexico is implementing new Healthy and Sustainable Food Guides to combat high obesity rates by linking nutrition with local agriculture and traditional dietary patterns.

2 sources. https://clstr.news/cluster/mexico-implements-healthy-and-sustainable-food-guidelines

### 2026-08-17: Sustainability drives consumer and travel decisions in Mexico and Ecuador

Sustainability is reshaping consumer habits and travel preferences in Mexico and Ecuador, with younger generations and business travelers increasingly prioritizing eco-friendly accommodations and products.

2 sources. https://clstr.news/cluster/sustainability-drives-consumer-and-travel-decisions-in-mexico-and-ecuador

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Cite as: Sustainability trends in Latin American consumption. CLSTR, https://clstr.news/situations/sustainability-trends-in-latin-american-consumption