# Swedish tourism and hospitality growth

> Live situation record from CLSTR: https://clstr.news/situations/swedish-tourism-and-hospitality-growth
> Updated: 2026-09-05T03:26:17.000Z. Sources: 4. Developments: 2.

Sweden’s tourism and hospitality sectors experienced significant growth during the summer months, driven by international visitors and specific travel trends.

National data indicates a surge in camping stays, with a 3.5 percent increase in overnight stays and a 4.9 percent rise in foreign guests. Key markets for camping include Norway, Germany, and the Netherlands. The hotel sector also saw record performance; between June and August, occupied rooms increased by 4 percent and revenues rose by 12 percent, supported by a 9 percent increase in average prices. International hotel stays grew by 14 percent, with notable spikes from American and Spanish tourists.

On a regional level, Östersund reported a strong season with guest nights increasing by 3 percent in June and July. This local growth was attributed to the ‘coolcation’ trend, favorable mountain weather, and a high volume of returning Norwegian guests. Hotel revenue per available room in the region rose by 11 percent.

## Timeline

### 2026-09-05: Östersund hotels see strong summer growth

Östersund's hotel industry saw a strong summer with rising revenues driven by the ‘coolcation’ trend and Norwegian tourists, while other Swedish businesses reported growth and community initiatives.

2 sources. https://clstr.news/cluster/stersund-hotels-see-strong-summer-growth

### 2026-09-03: Sweden tourism sees growth driven by international visitors

Sweden's tourism sector saw record growth this summer, with international visitors driving significant increases in both camping overnight stays and hotel revenues.

2 sources. https://clstr.news/cluster/sweden-tourism-sees-growth-driven-by-international-visitors

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Cite as: Swedish tourism and hospitality growth. CLSTR, https://clstr.news/situations/swedish-tourism-and-hospitality-growth