# Swedish tourism and travel trends

> Live situation record from CLSTR: https://clstr.news/situations/swedish-tourism-and-travel-trends
> Updated: 2026-09-22T13:38:44.000Z. Sources: 5. Developments: 2.

Swedish tourism and travel sectors are showing growth across various segments. During the summer of 2026, cruise traffic to Swedish ports increased by 9 percent, with passenger volumes rising by approximately 12 percent to nearly 650,000 people. This recovery in maritime tourism follows a period of stagnation linked to Baltic Sea security concerns. Notably, Nynäshamn experienced a cruise call increase of over 600 percent.

Looking toward the autumn and winter 2026/27 seasons, travel bookings have risen by 5 percent. While European destinations remain the most popular, there is a significant trend toward long-haul travel, specifically to Asia, where bookings grew by approximately 25 percent. Bangkok has emerged as a top destination, and London has seen a 55 percent increase in popularity. While many travelers report that the economic situation does not affect their plans, price remains a crucial factor in destination selection, and 21 percent of travelers are avoiding certain locations due to geopolitical conditions.

## Timeline

### 2026-09-22: Swedish travel bookings rise as long-haul trips increase

Swedish travel bookings for autumn and winter 2026/27 are up 5 percent, with a notable surge in long-haul trips to Asia and increased popularity for London despite economic considerations.

2 sources. https://clstr.news/cluster/swedish-travel-bookings-rise-as-long-haul-trips-increase

### 2026-09-21: Swedish cruise tourism sees significant summer increase

Swedish cruise tourism rebounded during the 2026 summer season, with cruise calls up 9% and passenger numbers increasing by 12% compared to last year.

3 sources. https://clstr.news/cluster/swedish-cruise-tourism-sees-significant-summer-increase

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Cite as: Swedish tourism and travel trends. CLSTR, https://clstr.news/situations/swedish-tourism-and-travel-trends