# Sydney FC commercial partnerships

> Live situation record from CLSTR: https://clstr.news/situations/sydney-fc-commercial-partnerships
> Updated: 2026-10-11T23:08:11.000Z. Sources: 4. Developments: 2.

Sydney FC has expanded its commercial activities for the 2026/27 A-League season through new and extended partnerships.

Sports Direct Australia has extended its existing partnership with the club, which includes player appearances, ticket promotions, and matchday activations at Allianz Stadium. Additionally, Westfield has joined as a Gold Partner for both the Men’s and Women’s teams. As part of this agreement, the Westfield brand will appear on the Men’s playing shorts and on training apparel for both squads.

## Timeline

### 2026-10-11: Sydney FC announces major partnerships with Sports Direct and Westfield

Sydney FC has announced major commercial extensions with Sports Direct Australia and a new Gold Partnership with Westfield, spanning both Men’s and Women’s teams through the 2026/27 season.

2 sources. https://clstr.news/cluster/sydney-fc-announces-major-partnerships-with-sports-direct-and-westfield

### 2026-09-29: Sydney FC and Liverpool FC reveal new kit details

Sydney FC has revealed its 2026/27 away jersey featuring a Sydney Harbour Bridge-inspired design, while leaks suggest a black and pink argyle Liverpool FC kit for the 2027-28 season.

3 sources. https://clstr.news/cluster/sydney-fc-and-liverpool-fc-reveal-new-kit-details

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Cite as: Sydney FC commercial partnerships. CLSTR, https://clstr.news/situations/sydney-fc-commercial-partnerships