# Tamaulipas tourism surge and MICE sector expansion > Live situation record from CLSTR: https://clstr.news/situations/tamaulipas-tourism-expansion > Updated: 2026-09-07T00:58:26.000Z. Sources: 33. Developments: 8. The tourism rebound in Tamaulipas has accelerated significantly, with summer visitor numbers climbing to over 2.3 million people, representing a 25.12% increase and generating an economic impact exceeding 2.2 billion pesos. To manage this growth, the state is focusing on infrastructure and strategic monitoring. Tourism Secretary Benjamín Hernández Rodríguez is utilizing data from the new Tula-Mante-Ocampo highway to refine promotion campaigns. In Tampico, authorities and the Grupo Aeroportuario del Centro Norte (OMA) are preparing to expand road capacity at the Tampico International Airport to three lanes in both directions to reduce congestion. Expanding its strategic focus, Tamaulipas is positioning itself as a destination for MICE tourism (meetings, incentives, conferences, and exhibitions). During participation in IBTM Americas 2026 in Mexico City, the state highlighted its hotel capacity, security, and connectivity to connect with international event organizers and specialized buyers. To further bolster this sector, the state has implemented the ‘Colmenas Creativas’ program. This initiative provides training and tools to design profitable tourism products—such as cultural, gastronomic, and local identity-based routes—that complement large-scale events like congresses and conventions. The program aims to transform ideas into professional offerings through teamwork and technology. State officials also continue to promote diverse coastal destinations. Playa Miramar in Ciudad Madero is being highlighted for its status as the only certified inclusive beach in the Gulf of Mexico, while Playa La Pesca in Soto la Marina is being marketed for ecotourism, including mangrove tours and seasonal Kemp’s ridley sea turtle nesting activities. By the summer of 2026, the sector reached new milestones, with over 5 million visitors—a 20.34% increase over 2025—generating an economic impact of more than 4.693 billion pesos. Key destinations included Ciudad Madero, Tampico, Soto la Marina, Altamira, and Nuevo Laredo. ## Timeline ### 2026-09-07: Tamaulipas implements Colmenas Creativas to boost MICE tourism The Colmenas Creativas program in Tamaulipas provides training and tools to boost MICE tourism by developing sustainable and profitable products for congresses and conventions. 4 sources. https://clstr.news/cluster/tamaulipas-implements-colmenas-creativas-to-boost-mice-tourism ### 2026-09-05: Tamaulipas tourism hits record high as Airbnb hosts face new tax Tamaulipas saw a record 5 million summer tourists in 2026, generating 4.69 billion pesos. Additionally, 2,400 Airbnb hosts will now pay a 3% lodging tax to ensure fair competition with hotels. 2 sources. https://clstr.news/cluster/tamaulipas-tourism-hits-record-high-as-airbnb-hosts-face-new-tax ### 2026-08-22: Tamaulipas promotes Playa Miramar and Playa La Pesca as key coastal destinations Tamaulipas is promoting Playa Miramar and Playa La Pesca as key coastal destinations, offering a mix of inclusive beach activities, water sports, and ecotourism such as sea turtle conservation. 8 sources. https://clstr.news/cluster/tamaulipas-promotes-miramar-and-la-pesca-coastal-destinations ### 2026-08-17: Tamaulipas promotes MICE tourism at IBTM Americas 2026 Tamaulipas will promote its tourism infrastructure and MICE services at IBTM Americas 2026 in Mexico City to attract international congresses and corporate events. 7 sources. https://clstr.news/cluster/tamaulipas-promotes-mice-tourism-at-ibtm-americas-2026 ### 2026-08-08: Tamaulipas implements tourism monitoring and infrastructure upgrades Tamaulipas authorities are monitoring new highway routes from the Bajío to boost tourism, while Tampico prepares infrastructure projects to expand road access to the Tampico International Airport. 6 sources. https://clstr.news/cluster/tamaulipas-implements-tourism-monitoring-and-infrastructure-upgrades ### 2026-07-30: Tamaulipas beaches draw 672,000 tourists, spurring 618 million‑peso economic boost Tamaulipas’ six main beaches welcomed over 672,000 tourists, creating a 618 million‑peso economic boost, officials said. 3 sources. https://clstr.news/cluster/tamaulipas-beaches-draw-672000-tourists-spurring-618-millionpeso-economic-boost ### 2026-07-24: Tamaulipas tourism draws over 590,000 visitors, boosting local economy Tamaulipas welcomed over 590,000 tourists, generating more than 500 million pesos, while the Zoológico Tamatán launched a limited summer environmental program for children. 6 sources. https://clstr.news/cluster/tamaulipas-tourism-draws-over-590000-visitors-boosting-local-economy ### 2026-07-04: Tamaulipas expands tourism with senior trips and provider training Tamaulipas’ tourism department offered a free trip for 55 seniors to El Chorrito and trained over 6,000 tourism service providers through 76 courses, boosting inclusive tourism. 11 sources. https://clstr.news/cluster/mayor-javier-daz-gonzlez-affirms-partnership-with-rotary-club-in-saltillo --- Cite as: Tamaulipas tourism surge and MICE sector expansion. CLSTR, https://clstr.news/situations/tamaulipas-tourism-expansion