# Target Corp. prestige beauty retail expansion > Live situation record from CLSTR: https://clstr.news/situations/target-corp-prestige-beauty-retail-expansion > Updated: 2026-08-29T04:59:33.000Z. Sources: 6. Developments: 2. Target Corp. is set to launch its new prestige beauty concept, referred to as ‘Target Beauty Space’ or ‘Target Beauty Studios’, in more than 600 stores and online starting September 10. This initiative follows the conclusion of the retailer’s partnership with Ulta Beauty. The new spaces will feature over 1,600 products from 90 prestige, emerging, and global brands. The selection includes skincare, hair care, and fragrance brands such as Sunday Riley, Briogeo, and Boy Smells, as well as the celebrity-founded Glamazon Beauty. A significant component of the expansion is a focus on K-beauty, featuring brands like Amuse, Kaja, Rom&nd, and Purito Seoul. The inclusion of brands like Kaja, which has seen high social media demand, represents a strategic shift for K-beauty products moving from online-centric platforms to large-scale offline retail networks in North America. The retail experience will include interactive elements such as product testing areas, dedicated beauty advisors, and rotating recommendation corners. ## Timeline ### 2026-08-29: Target expands K-beauty presence with new studios in 600+ U.S. stores Target is launching ‘Target Beauty Studios’ in over 600 U.S. stores on September 10, featuring 1,600+ products, including a major expansion of K-beauty brands like Kaja and Amuse into offline retail. 2 sources. https://clstr.news/cluster/target-expands-k-beauty-presence-with-new-studios-in-600-us-stores ### 2026-08-26: Target Corp. to launch new prestige beauty spaces in 600 stores Target Corp. will launch Target Beauty Space on September 10 in over 600 stores, featuring 90 prestige brands including Glamazon Beauty to replace its previous partnership with Ulta Beauty. 4 sources. https://clstr.news/cluster/target-corp-to-launch-new-prestige-beauty-spaces-in-600-stores --- Cite as: Target Corp. prestige beauty retail expansion. CLSTR, https://clstr.news/situations/target-corp-prestige-beauty-retail-expansion