# Tasmania alcohol tourism expansion

> Live situation record from CLSTR: https://clstr.news/situations/tasmania-alcohol-tourism-expansion
> Updated: 2026-08-03T02:10:19.000Z. Sources: 2. Developments: 2.

In late July 2026 a family‑owned Australian bottle‑shop franchise, Premix King, applied to open a second store in Kings Meadows, Launceston, adding a fourth liquor outlet to the suburb. At the same time, the Tamar Ridge and PIRIE partnership opened a newly refurbished cellar door in the Tamar Valley, offering a modern tasting space with river views.

A few weeks later, the Tasmanian Government announced the Beer Tasmania program, a public‑private initiative aimed at boosting craft‑beer tourism in the state’s north. Funded by a $1 million contribution from Lion following the closure of the historic James Boag brewery, the plan will create a Northern Beer Trail and a Northern Beer Weekend, showcase over 30 independent brewers, and target new jobs and economic activity.

Together, these developments illustrate a coordinated push—both private investment and government support—to broaden Tasmania’s alcohol‑related tourism offerings, spanning wine cellar experiences and a structured craft‑beer tourism strategy.

## Timeline

### 2026-08-03: Tasmania launches Beer Tasmania program to boost craft beer tourism

Tasmania’s new Beer Tasmania program, funded by a $1 million Lion return after the James Boag closure, partners with Hospitality Tasmania and the Independent Brewers Association to launch a Northern Beer Trail,

2 sources. https://clstr.news/cluster/tasmania-launches-beer-tasmania-program-to-boost-craft-beer-tourism

### 2026-07-21: Tasmania adds new bottle shop and winery cellar door near Launceston

Premix King is opening a fourth bottle shop in Kings Meadows while Tamar Ridge and PIRIE launch a new cellar door in the Tamar Valley, expanding Tasmania’s alcohol‑retail and wine‑tourism offerings.

2 sources. https://clstr.news/cluster/tasmania-adds-new-bottle-shop-and-winery-cellar-door-near-launceston

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Cite as: Tasmania alcohol tourism expansion. CLSTR, https://clstr.news/situations/tasmania-alcohol-tourism-expansion