# Tate McRae fragrance launch

> Live situation record from CLSTR: https://clstr.news/situations/tate-mcrae-fragrance-launch
> Updated: 2026-10-05T08:20:00.000Z. Sources: 5. Developments: 2.

Pop singer Tate McRae has entered the beauty industry with the launch of her debut fragrance, Tate 01. Developed in partnership with Scent Beauty, Inc. and master perfumers from Givaudan, the Eau de Parfum is designed to interact with the wearer’s skin chemistry, acting as a ‘second skin.’

The scent profile includes notes of sage, bergamot, orange blossom, and hedione, settling into a base of amber, moss, tonka bean, and sandalwood. McRae described the fragrance as an intimate, subtle layer intended to balance a fresh, sporty profile with warmer, woody elements, drawing inspiration from 1990s supermodels.

The launch is supported by a high-profile marketing campaign in New York City featuring large-scale black-and-white murals and minimalist, aquatic-themed editorial imagery.

## Timeline

### 2026-10-05: Tate McRae launches debut fragrance TATE 01

Singer Tate McRae enters the beauty industry with the launch of TATE 01, a signature fragrance supported by a major billboard campaign in New York City.

2 sources. https://clstr.news/cluster/tate-mcrae-launches-debut-fragrance-tate-01-1

### 2026-10-01: Tate McRae launches debut fragrance Tate 01

Singer Tate McRae has launched her debut fragrance, Tate 01, in partnership with Scent Beauty, Inc., signaling a potential expansion into a broader beauty brand.

4 sources. https://clstr.news/cluster/tate-mcrae-launches-debut-fragrance-tate-01

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Cite as: Tate McRae fragrance launch. CLSTR, https://clstr.news/situations/tate-mcrae-fragrance-launch