# Telecel Ghana Black Sherif partnership

> Live situation record from CLSTR: https://clstr.news/situations/telecel-ghana-black-sherif-partnership
> Updated: 2026-10-14T08:50:02.000Z. Sources: 5. Developments: 2.

Telecel Ghana has appointed musician Black Sherif as the brand ambassador for its new digital financial services campaign, ‘Project X’. Announced at a launch event in Accra, the partnership aims to provide customers with enhanced digital experiences.

Under the initiative, customers can engage with the artist online to receive a ‘Blacko Code’ for use via the Telecel Cash App, which offers free transactions and gifts. The campaign also includes exclusive discounts and surprises through the Telecel Play App. Telecel Ghana CEO Patricia Obo-Nai described the collaboration as a synergy between a youthful telecom brand and an inspiring Ghanaian artist, intended to meet customer demands for secure and exciting digital services.

## Timeline

### 2026-10-14: Black Sherif named face of Telecel Ghana’s Project X

Telecel Ghana has unveiled musician Black Sherif as the face of ‘Project X’, a new campaign focused on expanding its digital financial services and mobile money offerings.

2 sources. https://clstr.news/cluster/black-sherif-named-face-of-telecel-ghanas-project-x

### 2026-10-08: Black Sherif named Telecel Cash brand ambassador

Telecel Ghana has named musician Black Sherif as its new brand ambassador for Telecel Cash under the ‘Project X’ initiative, offering customers exclusive digital rewards and transaction benefits.

3 sources. https://clstr.news/cluster/black-sherif-named-telecel-cash-brand-ambassador

---
Cite as: Telecel Ghana Black Sherif partnership. CLSTR, https://clstr.news/situations/telecel-ghana-black-sherif-partnership