# Television industry technological and format disruption > Live situation record from CLSTR: https://clstr.news/situations/television-industry-technological-and-format-disruption > Updated: 2026-10-13T20:38:57.000Z. Sources: 8. Developments: 2. The television and streaming industry is facing “extraordinary disruption” driven by technological shifts and new content formats. At the MIPCOM Cannes international television market, industry leaders are addressing the rise of artificial intelligence, vertical storytelling, and microdramas that challenge established formats. New production models, such as phone-first vertical dramas, are gaining mainstream traction. Companies like Vurt are attempting to transition this microdrama genre from mobile devices to large screens via dedicated apps for Apple TV and Android TV, utilizing human casts and ad-supported models rather than AI-generated content. While traditional formats like spy thrillers and period dramas remain central to global buyers, the market is seeing a shift toward new players and a convergence of traditional television and streaming. Major studios are employing creative exhibition strategies to navigate these changing market realities. ## Timeline ### 2026-10-13: MIPCOM Cannes faces industry disruption from AI and streaming MIPCOM Cannes is facing industry disruption from AI, vertical dramas, and streaming, despite a slight dip in delegate attendance at the global television market. 6 sources. https://clstr.news/cluster/mipcom-cannes-faces-industry-disruption-from-ai-and-streaming ### 2026-10-11: Television industry adapts to vertical video and AI disruption The television industry is adapting to the rise of vertical video, AI-generated content, and platform shifts as highlighted by the MIPCOM trade fair and Vurt’s expansion into smart TV apps. 2 sources. https://clstr.news/cluster/television-industry-adapts-to-vertical-video-and-ai-disruption --- Cite as: Television industry technological and format disruption. CLSTR, https://clstr.news/situations/television-industry-technological-and-format-disruption