# Television viewership trends in Brazil and Portugal

> Live situation record from CLSTR: https://clstr.news/situations/television-viewership-trends-in-brazil-and-portugal
> Updated: 2026-10-15T20:27:27.000Z. Sources: 4. Developments: 2.

Television viewership reports indicate varying levels of audience leadership across Brazilian and Portuguese markets.

In Brazil, the news magazine ‘Domingo Espetacular’ achieved audience leadership in Goiânia and Vitória on September 27, while securing second place nationally. In a separate instance in mid-October, SBT Notícias briefly surpassed Globo during the early morning hours in Brazil, a shift attributed to severe storms in Greater São Paulo.

In Portugal, SIC maintained a dominant position in prime-time fiction, with the production ‘Destino Maior’ leading the market with a 9.1% rating.

## Timeline

### 2026-10-15: Television viewership trends in Portugal and Brazil

SIC leads prime-time fiction in Portugal with ‘Destino Maior’, while SBT Notícias briefly overtook Globo in Brazil's early morning viewership.

2 sources. https://clstr.news/cluster/television-viewership-trends-in-portugal-and-brazil

### 2026-09-27: Domingo Espetacular leads TV ratings in Goiânia and Vitória

Record TV’s ‘Domingo Espetacular’ led audience ratings in Goiânia and Vitória, while securing second place nationally in Brazil.

2 sources. https://clstr.news/cluster/domingo-espetacular-leads-tv-ratings-in-goinia-and-vitria

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Cite as: Television viewership trends in Brazil and Portugal. CLSTR, https://clstr.news/situations/television-viewership-trends-in-brazil-and-portugal