# The Honest Company financial and executive developments

> Live situation record from CLSTR: https://clstr.news/situations/the-honest-company-financial-and-executive-developments
> Updated: 2026-08-24T22:41:36.000Z. Sources: 4. Developments: 2.

The Honest Company has experienced positive financial momentum and shifts in executive compensation. In early August, analysts raised earnings estimates and price targets following third-quarter earnings that exceeded consensus expectations. During this period, Freedom Capital upgraded the company’s rating from ‘hold’ to ‘strong-buy’.

By late August, the company reported second-quarter revenue of $83.3 million and record margins, leading to an increase in annual guidance for 2026, with a new forecast of between $319 million and $325 million. 

Concurrently, several executives, including CEO Carla Vernon, Supply Chain Chief Etienne von Kunssberg, and Sales SVP Jonathan Mayle, conducted stock sales through ‘sell-to-cover’ plans to address tax liabilities from vesting restricted stock units. To maintain long-term alignment with shareholder value, the leadership team received new performance stock units. Specifically, Vernon received units tied to ambitious stock price targets that must be met to avoid forfeiture.

## Timeline

### 2026-08-24: The Honest Company executives conduct stock transactions

Executives at The Honest Company, including CEO Carla Vernon, sold shares via tax-related ‘Sell-to-Cover’ plans while receiving new performance-based stock units to ensure long-term alignment.

4 sources. https://clstr.news/cluster/the-honest-company-executives-conduct-stock-sales-to-cover-tax-liabilities

### 2026-08-07: The Honest Company receives upgraded ratings and higher Q3 earnings forecasts

Analysts raised The Honest Company's Q3 EPS estimate to $0.03 and upgraded its rating to strong‑buy, with the firm reporting $0.04 EPS and $80.2 M revenue.

2 sources. https://clstr.news/cluster/the-honest-company-receives-upgraded-ratings-and-higher-q3-earnings-forecasts

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Cite as: The Honest Company financial and executive developments. CLSTR, https://clstr.news/situations/the-honest-company-financial-and-executive-developments
