# Thessaloniki tourism marketing initiatives

> Live situation record from CLSTR: https://clstr.news/situations/thessaloniki-tourism-marketing-initiatives
> Updated: 2026-09-30T06:05:18.000Z. Sources: 8. Developments: 2.

The Municipality of Thessaloniki has launched a social media advertising campaign aimed at the Balkans and Germany to promote the city as a year-round destination. The initiative focuses on attracting visitors for the holiday period between October 26 and 28 by highlighting local culture, gastronomy, and landmarks.

Deputy Mayor Vasilis Gakis noted that the strategy utilizes both ‘push’ methods via travel agents and ‘pull’ methods to increase consumer awareness. Following a promotional visit to Romania by Mayor Stelios Angeloudis, the city intends to continue international outreach through marketing efforts in Germany and organized trips for journalists and travel professionals. Local hotel associations have already reported increased demand and early bookings from tourists in Greece, Turkey, Cyprus, and Germany for the upcoming October long weekend.

## Timeline

### 2026-09-30: Thessaloniki launches tourism campaign targeting Balkans and Germany

Thessaloniki is launching social media campaigns in the Balkans and Germany to promote year-round tourism, targeting the October 26–28 holiday period.

5 sources. https://clstr.news/cluster/thessaloniki-launches-tourism-campaign-targeting-balkans-and-germany

### 2026-09-05: Skiathos and Discover Airlines launch €40,000 German tourism campaign

The Municipality of Skiathos and Discover Airlines have launched a €40,000 joint campaign to promote tourism in Germany, specifically targeting the Munich market to support a new direct flight route.

3 sources. https://clstr.news/cluster/skiathos-and-discover-airlines-launch-40000-german-tourism-campaign

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Cite as: Thessaloniki tourism marketing initiatives. CLSTR, https://clstr.news/situations/thessaloniki-tourism-marketing-initiatives