# Three O'Clock coffee chain international expansion

> Live situation record from CLSTR: https://clstr.news/situations/three-oclock-coffee-chain-international-expansion
> Updated: 2026-09-30T15:52:40.000Z. Sources: 3. Developments: 2.

Three O'Clock, a 24/7 coffee, tea, and bakery chain founded in Ho Chi Minh City in 2016, is pursuing international expansion through a franchising model. The brand utilizes partnerships with local experts to manage foreign business laws, supply chains, and consumer preferences.

By exporting its operational framework—including brewing manuals, Quality Assurance/Quality Control systems, and Standard Operating Procedures—the company aims to enter new markets. A significant milestone in this strategy was a January 2025 partnership with FranGlobal, which enabled the brand to enter the Indian market.

## Timeline

### 2026-09-30: Three O'Clock coffee chain expands internationally via franchising

Ho Chi Minh City-based 24/7 coffee chain Three O'Clock is expanding internationally via franchising, recently entering the Indian market through a strategic partnership with FranGlobal.

2 sources. https://clstr.news/cluster/three-oclock-coffee-chain-expands-internationally-via-franchising

### 2026-09-26: THREE O'CLOCK coffee shop closes Ho Tung Mau branch after five years

The popular late-night coffee shop THREE O'CLOCK on Ho Tung Mau street in Ho Chi Minh City closed its doors on September 19, 2026, after five years of operation.

2 sources. https://clstr.news/cluster/three-oclock-coffee-shop-closes-ho-tung-mau-branch-after-five-years

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Cite as: Three O'Clock coffee chain international expansion. CLSTR, https://clstr.news/situations/three-oclock-coffee-chain-international-expansion