# TikTok beauty and fragrance trends

> Developing situation record from CLSTR: https://clstr.news/situations/tiktok-beauty-and-fragrance-trends
> Updated: 2026-11-02T02:34:54.000Z. Sources: 4. Developments: 2.

Social media trends on TikTok have highlighted various beauty and fragrance developments. Users have popularized a makeup technique involving applying highlighter under the eyes before concealer to create a ‘lit-from-within’ effect. 

In the fragrance sector, the South Korean niche brand BORNTOSTANDOUT released a scent titled ‘Corn Porn’, which features notes of steam, corn silk, salted butter, and warm milk to expand the gourmand fragrance category.

## Timeline

### 2026-11-02: TikTok showcases Halloween makeup tutorials and creative effects

TikTok is promoting Halloween creativity through professional makeup tutorials from various creators and interactive AI-powered filters and special effects.

2 sources. https://clstr.news/cluster/tiktok-showcases-halloween-makeup-tutorials-and-creative-effects

### 2026-10-26: Beauty and fragrance trends highlight TikTok makeup hacks and niche corn-inspired scents

TikTok users are adopting a highlighter-before-concealer makeup technique, while niche brand BORNTOSTANDOUT releases a unique corn-inspired fragrance.

2 sources. https://clstr.news/cluster/beauty-and-fragrance-trends-highlight-tiktok-makeup-hacks-and-niche-corn-inspired-scents

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Cite as: TikTok beauty and fragrance trends. CLSTR, https://clstr.news/situations/tiktok-beauty-and-fragrance-trends