# TikTok influence on beauty and fragrance markets

> Live situation record from CLSTR: https://clstr.news/situations/tiktok-influence-on-beauty-and-fragrance-markets
> Updated: 2026-08-23T20:18:44.000Z. Sources: 2. Developments: 2.

TikTok is significantly influencing the global beauty and fragrance markets through viral trends. The platform’s #PerfumeTok tag has driven rapid sell-outs and renewed interest in luxury and niche scents, such as Maison Francis Kurkdjian’s Baccarat Rouge 540, Aesop’s archetype-driven fragrances, and Lush’s scented products.

This influence extends into skincare and beauty technology. Trends on the platform have boosted the popularity of K-Beauty devices like Medicube’s Age-R Booster Pro, which utilizes various technologies to achieve ‘glass skin,’ as well as luxury skincare products like Tatcha’s The Dewy Skin Cream.

## Timeline

### 2026-08-23: TikTok trends drive popularity of Medicube and Tatcha beauty products

TikTok trends are propelling Medicube’s high-tech Age-R Booster Pro and Tatcha’s Dewy Skin Cream to viral popularity among celebrities and influencers.

2 sources. https://clstr.news/cluster/tiktok-trends-drive-popularity-of-medicube-and-tatcha-beauty-products

### 2026-07-28: TikTok fuels perfume hype, spotlighting Baccarat Rouge 540 and niche scents

TikTok’s #PerfumeTok drives viral demand for luxury scent Baccarat Rouge 540 and niche fragrances like Aesop’s, while Lush bodysprays also surge in popularity.

4 sources. https://clstr.news/cluster/tiktok-fuels-perfume-hype-spotlighting-baccarat-rouge-540-and-niche-scents

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Cite as: TikTok influence on beauty and fragrance markets. CLSTR, https://clstr.news/situations/tiktok-influence-on-beauty-and-fragrance-markets