# TikTok Shop expansion in Southeast Asia

> Live situation record from CLSTR: https://clstr.news/situations/tiktok-shop-expansion-in-southeast-asia
> Updated: 2026-08-03T08:00:00.000Z. Sources: 4. Developments: 2.

In late July 2026, TikTok Shop reported a 66% jump in gross merchandise volume (GMV) in Vietnam for 2025, far outpacing the broader e‑commerce sector. The platform’s buyer base grew 36%, sellers rose 42%, and affiliate creators increased 140% year‑on‑year. Growth was strongest in Home & Living, Grocery and Electronics, and the company announced a 2026 strategy to support traditional businesses, local brands, cooperatives and agricultural producers with fee‑free periods, advertising credits and vouchers. A partnership with Vietnam’s National Target Program and the Agricultural Trade Promotion Center was also signed at the TikTok Shop Vietnam Summit.

A week later, at the inaugural TikTok Shop Singapore Summit 2026, the company pledged to train more than 3,000 creators and at least 1,000 local sellers. The initiative includes several capability‑building programmes such as the GO LIVE Academy and Growth Accelerator Programme, aimed at strengthening Singapore’s discovery commerce ecosystem. TikTok Shop Singapore has recorded 1.7‑times year‑on‑year growth in GMV and 1.6‑times growth in monthly buyers, underscoring rapid expansion. Together, the two events illustrate TikTok Shop’s broader push to deepen its e‑commerce footprint across Southeast Asia through both market‑driven growth and ecosystem‑building programmes.

## Timeline

### 2026-08-03: TikTok Shop pledges training for 3,000 Singapore creators and 1,000 sellers

TikTok Shop announced at its Singapore summit that it will train over 3,000 creators and 1,000 sellers by 2026‑27, backed by Minister Alvin Tan, as the platform sees 1.7‑fold GMV growth.

2 sources. https://clstr.news/cluster/tiktok-shop-pledges-training-for-3000-singapore-creators-and-1000-sellers

### 2026-07-28: TikTok Shop Vietnam GMV jumps 66% in 2025

TikTok Shop Vietnam’s GMV surged 66% in 2025, with buyers up 36%, sellers up 42% and creators up 140%, prompting new support plans for local producers.

2 sources. https://clstr.news/cluster/tiktok-shop-vietnam-gmv-jumps-66-in-2025

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Cite as: TikTok Shop expansion in Southeast Asia. CLSTR, https://clstr.news/situations/tiktok-shop-expansion-in-southeast-asia