# Tokio Marine insurance initiatives

> Live situation record from CLSTR: https://clstr.news/situations/tokio-marine-insurance-initiatives
> Updated: 2026-09-03T13:01:47.000Z. Sources: 4. Developments: 2.

Tokio Marine has launched the ‘Conta com a Tokio’ campaign in Brazil. This initiative allows insurance brokers to convert sales of specific residential insurance products—including Residencial Premiado, Residencial Fácil, and Residencial Digital—into credits for auto insurance discounts.

The program converts 30% of the Net Emitted Premium (PEL) from eligible policies into bank account credits, with a cap of R$ 300 per policy. These credits remain valid for 60 days and can be applied to various vehicle categories such as cars, motorcycles, utilities, and trucks. The campaign is available to brokers with active registration and regular status with SUSEP and is scheduled to run until December 31, 2026. 

Magda Truvilhano, Superintendent of RD Massificados Products at Tokio Marine, noted that residential insurance serves as an “excellent entry point” for brokers to expand their portfolios, particularly as data indicates only 17% of Brazilian homes are currently insured.

## Timeline

### 2026-09-03: Tokio Marine launches residential insurance credit campaign

Tokio Marine has launched a campaign through 2026 that converts residential insurance sales into credits for auto insurance discounts to encourage broker business growth in Brazil.

2 sources. https://clstr.news/cluster/tokio-marine-launches-residential-insurance-credit-campaign

### 2026-08-28: Tokio Marine HCC to acquire UK motor specialist Direct Commercial

Tokio Marine HCC International is acquiring UK-based Direct Commercial Limited, a specialist motor fleet underwriter, to expand its commercial motor business and specialty insurance lines.

2 sources. https://clstr.news/cluster/tokio-marine-hcc-to-acquire-uk-motor-specialist-direct-commercial

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Cite as: Tokio Marine insurance initiatives. CLSTR, https://clstr.news/situations/tokio-marine-insurance-initiatives
