# touchpoint. systems MarTech integration and visibility > Live situation record from CLSTR: https://clstr.news/situations/touchpoint-systems-martech-integration-and-visibility > Updated: 2026-08-28T00:00:00.000Z. Sources: 2. Developments: 2. Brisbane-based marketing systems company touchpoint. systems has identified significant revenue risks for Australian businesses due to fragmented marketing technology (MarTech) stacks. The company reported that disconnected systems can cause annual revenue losses of 20 to 30 percent, often going undetected because the systems used to measure performance are the same ones causing the loss. Research highlights that while the global MarTech sector has expanded to over 15,000 solutions, marketing teams utilize only about 49 percent of their stack’s capabilities. Data integration remains a primary obstacle, with only 23 percent of B2B marketers maintaining fully integrated data flows without manual intervention. In response to these challenges and the rise of AI-driven search, touchpoint. systems released free diagnostic tools to help businesses audit their online visibility. These include the ‘AEO Grader’, which assesses a company’s readiness to be cited by AI-powered answer engines such as ChatGPT Search and Google AI Overviews, and a tool for checking local citation accuracy. ## Timeline ### 2026-08-28: touchpoint. systems launches free marketing audit tools Brisbane-based touchpoint. systems has launched two free diagnostic tools for Australian businesses to audit their AI search readiness and local citation accuracy. 2 sources. https://clstr.news/cluster/touchpoint-systems-launches-free-marketing-audit-tools ### 2026-08-14: touchpoint. systems reports revenue losses from fragmented marketing stacks Brisbane-based touchpoint. systems reports that fragmented marketing technology stacks cost Australian businesses 20-30% of annual revenue due to poor integration and undetected performance gaps. 3 sources. https://clstr.news/cluster/touchpoint-systems-reports-revenue-losses-from-fragmented-marketing-stacks --- Cite as: touchpoint. systems MarTech integration and visibility. CLSTR, https://clstr.news/situations/touchpoint-systems-martech-integration-and-visibility