# Tourism development in São Paulo state

> Live situation record from CLSTR: https://clstr.news/situations/tourism-development-in-so-paulo-state
> Updated: 2026-09-20T00:01:40.000Z. Sources: 9. Developments: 2.

Tourism in the state of São Paulo is being highlighted through its diverse destinations and growing focus on accessibility. Initial reports emphasize various regional offerings, such as wellness in Águas de Lindóia, coffee heritage in Serra Negra, and adventure activities in Brotas, catering to specific demographics like seniors and nature enthusiasts.

Building on this regional variety, the State Government has formally recognized several municipalities for excellence in accessible tourism. This initiative, a collaboration involving the University of São Paulo, identifies best practices for inclusive travel. Notable recognitions include Socorro for adapting adventure activities, Bertioga for adaptive surfing and accessible trails, and Santos for its ‘Santos às Cegas’ initiative, which utilizes tactile replicas for adapted bicycle tours.

## Timeline

### 2026-09-20: São Paulo cities recognized for excellence in accessible tourism

The State of São Paulo has recognized several cities, including Socorro, Bertioga, and Santos, for implementing best practices in accessible and inclusive tourism.

2 sources. https://clstr.news/cluster/so-paulo-cities-recognized-for-excellence-in-accessible-tourism

### 2026-09-16: São Paulo offers diverse travel destinations for seniors and nature lovers

São Paulo state offers diverse travel destinations for various profiles, including seniors, featuring locations like Serra Negra, Campos do Jordão, and Ubatuba for nature, wellness, and gastronomy.

7 sources. https://clstr.news/cluster/so-paulo-offers-diverse-travel-destinations-for-seniors-and-nature-lovers

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Cite as: Tourism development in São Paulo state. CLSTR, https://clstr.news/situations/tourism-development-in-so-paulo-state