# Toyota global sales and production decline

> Live situation record from CLSTR: https://clstr.news/situations/toyota-global-sales-and-production-decline
> Updated: 2026-09-30T04:52:38.000Z. Sources: 8. Developments: 2.

Toyota has experienced a downturn in sales and production during August 2026. In specific regional markets like India, the company saw a 3.04% year-on-year decline in sales, dropping to sixth place in domestic rankings. While the Fortuner model saw significant growth, other top sellers like the Hyryder experienced declines.

On a global scale, the company reported its second consecutive month of decline, with global sales falling 6.4% year-on-year and production decreasing by 5.9%. A primary driver of this trend was the Chinese market, where sales dropped 22.8% for the seventh consecutive month, a downturn attributed to high gasoline prices. Other regions, including the United States and the Middle East, also reported sales decreases. These losses were partially mitigated by a 9.1% increase in sales in Japan, driven by demand for models such as the RAV4, bZ4X, and Land Cruiser FJ.

## Timeline

### 2026-09-30: Toyota reports global sales and production declines in August

Toyota Motor saw global sales fall 6.4% and production drop 5.9% in August, driven by a 22.8% sales plunge in China and declines in the US and Middle East.

5 sources. https://clstr.news/cluster/toyota-reports-global-sales-and-production-declines-in-august

### 2026-09-23: Toyota reports August 2026 sales decline

Toyota's August 2026 sales in India fell to 28,410 units, a 3.04% year-on-year decline, as the company moved to sixth in domestic rankings.

2 sources. https://clstr.news/cluster/toyota-reports-august-2026-sales-decline

---
Cite as: Toyota global sales and production decline. CLSTR, https://clstr.news/situations/toyota-global-sales-and-production-decline