# Toyota strategic expansion in Peru > Live situation record from CLSTR: https://clstr.news/situations/toyota-strategic-expansion-in-peru > Updated: 2026-09-15T23:53:32.000Z. Sources: 5. Developments: 2. Toyota del Perú is implementing various strategic initiatives to support the growth of electrified vehicle sales in Peru, which saw an 86% increase in hybrid and electric units during the first half of 2026. To support this transition, the company has launched technical training programs. These include safety sessions for the Cuerpo General de Bomberos Voluntarios del Perú regarding hybrid and electric vehicle emergency response, as well as educational partnerships with the Universidad de Ingeniería y Tecnología (UTEC) focused on electromobility and hydrogen cell technology. Parallel to these educational efforts, Toyota is modernizing its physical infrastructure. This includes the reopening of the Nor Autos Piura dealership, which has been upgraded to a 3S format (Sales, Service, and Spare Parts) featuring digital tools and specialized areas to enhance customer experience and support the brand’s electrification portfolio. ## Timeline ### 2026-09-15: Toyota del Perú reopens modernized Nor Autos Piura dealership Toyota del Perú and Nor Autos Piura have reopened a modernized dealership in Piura, featuring new digital tools, 3S service integration, and expanded access to electrification and connectivity solutions. 2 sources. https://clstr.news/cluster/toyota-del-per-reopens-modernized-nor-autos-piura-dealership ### 2026-09-04: Toyota expands technical training amid rising electric vehicle sales in Peru Toyota del Perú is expanding technical training for firefighters and university students following an 86% increase in electrified vehicle sales in the country during the first half of 2026. 3 sources. https://clstr.news/cluster/toyota-expands-technical-training-amid-rising-electric-vehicle-sales-in-peru --- Cite as: Toyota strategic expansion in Peru. CLSTR, https://clstr.news/situations/toyota-strategic-expansion-in-peru