# Turkish Airlines Liverpool FC sponsorship deal

> Live situation record from CLSTR: https://clstr.news/situations/turkish-airlines-liverpool-fc-sponsorship-deal
> Updated: 2026-09-12T18:30:00.000Z. Sources: 7. Developments: 2.

Liverpool Football Club has announced a new partnership with Turkish Airlines, which will serve as the club’s main shirt sponsor beginning in the 2027/28 season. The branding will appear on the match shirts for the men’s first team, the women’s team, and the academy.

This agreement ends a 17-year tenure for Standard Chartered as the primary sponsor. While Standard Chartered will transition to a Global Partner role in June 2027, the new deal with Turkish Airlines is reported to be worth £300 million over five years, providing approximately £60 million annually. This represents an increase over the roughly £50 million in annual revenue provided by the previous partner.

## Timeline

### 2026-09-12: Turkish Airlines signs £300m shirt sponsorship deal with Liverpool FC

Liverpool FC has signed a £300 million, five-year deal with Turkish Airlines, making the airline the club's primary shirt sponsor starting in the 2027/28 season.

2 sources. https://clstr.news/cluster/turkish-airlines-signs-300m-shirt-sponsorship-deal-with-liverpool-fc

### 2026-09-10: Turkish Airlines to become Liverpool FC Main Club Partner

Turkish Airlines will replace Standard Chartered as Liverpool FC's Main Club Partner starting in the 2027/28 season, while Standard Chartered transitions to a Global Partner role.

5 sources. https://clstr.news/cluster/turkish-airlines-to-become-liverpool-fc-main-club-partner

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Cite as: Turkish Airlines Liverpool FC sponsorship deal. CLSTR, https://clstr.news/situations/turkish-airlines-liverpool-fc-sponsorship-deal