# TV Globo programming and promotional activities

> Developing situation record from CLSTR: https://clstr.news/situations/tv-globo-programming-and-promotional-activities
> Updated: 2026-10-29T17:12:39.000Z. Sources: 4. Developments: 2.

TV Globo has initiated several seasonal programming and promotional efforts. In mid-October, the broadcaster announced a special lineup for its ‘Sessão da Tarde’ afternoon movie slot to celebrate Children's Week, featuring various national and international films.

By late October, the broadcaster began filming its traditional year-end promotional campaign at Estúdios Globo in Rio de Janeiro. This campaign is expected to feature over 200 talents from the entertainment, journalism, and sports sectors, with a scheduled debut on December 1st.

## Timeline

### 2026-10-29: TV Globo celebrities film annual year-end promotional vignettes

Celebrities including Xuxa and Adriana Esteves filmed the first day of TV Globo’s traditional year-end promotional campaign in Rio de Janeiro.

4 sources. https://clstr.news/cluster/tv-globo-celebrities-film-annual-year-end-promotional-vignettes

### 2026-10-12: TV Globo announces special Children's Week programming for Sessão da Tarde

TV Globo is hosting a special Children's Week programming for ‘Sessão da Tarde’, featuring films starring Xuxa Meneghel and Paulo Gustavo from October 12 to 16, 2026.

3 sources. https://clstr.news/cluster/tv-globo-announces-special-childrens-week-programming-for-sesso-da-tarde

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Cite as: TV Globo programming and promotional activities. CLSTR, https://clstr.news/situations/tv-globo-programming-and-promotional-activities